Run-DMC World Tour Booklet - Tour Merchandise (Photography by Glen E. Friedman)
An original Run-DMC World Tour booklet, produced as part of the group’s early touring operations.
Featuring photography by Glenn Friedman, one of the key visual documentarians of early hip-hop, the booklet captures Run-DMC at a defining moment in their rise. Alongside the photography, it functions as a merchandising catalogue, outlining apparel, accessories, and pricing for items sold on tour. Used by both fans and venues, it reflects an early, self-managed approach to touring, where artists and their teams handled merchandising directly.
It also points to Jam Master Jay’s involvement in the business side of music, with a close interest in how tours operated beyond performance.
A rare piece combining original Glenn Friedman photography with early Run-DMC tour merchandise.
Key Details
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Original Run-DMC World Tour booklet
-
Merchandise catalogue with pricing
-
Features photography by Glenn Friedman
Collectibility
-
Provenance: From Jam Master Jay’s personal archive
-
Rarity: Surviving examples uncommon
-
Historic Context: Early hip-hop tours were self-managed, with printed materials like this used to handle merchandise sales
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Run-DMC World Tour Booklet - Tour Merchandise (Photography by Glen E. Friedman)
An original Run-DMC World Tour booklet, produced as part of the group’s early touring operations.
Featuring photography by Glenn Friedman, one of the key visual documentarians of early hip-hop, the booklet captures Run-DMC at a defining moment in their rise. Alongside the photography, it functions as a merchandising catalogue, outlining apparel, accessories, and pricing for items sold on tour. Used by both fans and venues, it reflects an early, self-managed approach to touring, where artists and their teams handled merchandising directly.
It also points to Jam Master Jay’s involvement in the business side of music, with a close interest in how tours operated beyond performance.
A rare piece combining original Glenn Friedman photography with early Run-DMC tour merchandise.
Key Details
-
Original Run-DMC World Tour booklet
-
Merchandise catalogue with pricing
-
Features photography by Glenn Friedman
Collectibility
-
Provenance: From Jam Master Jay’s personal archive
-
Rarity: Surviving examples uncommon
-
Historic Context: Early hip-hop tours were self-managed, with printed materials like this used to handle merchandise sales
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Product Information
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Description
An original Run-DMC World Tour booklet, produced as part of the group’s early touring operations.
Featuring photography by Glenn Friedman, one of the key visual documentarians of early hip-hop, the booklet captures Run-DMC at a defining moment in their rise. Alongside the photography, it functions as a merchandising catalogue, outlining apparel, accessories, and pricing for items sold on tour. Used by both fans and venues, it reflects an early, self-managed approach to touring, where artists and their teams handled merchandising directly.
It also points to Jam Master Jay’s involvement in the business side of music, with a close interest in how tours operated beyond performance.
A rare piece combining original Glenn Friedman photography with early Run-DMC tour merchandise.
Key Details
-
Original Run-DMC World Tour booklet
-
Merchandise catalogue with pricing
-
Features photography by Glenn Friedman
Collectibility
-
Provenance: From Jam Master Jay’s personal archive
-
Rarity: Surviving examples uncommon
-
Historic Context: Early hip-hop tours were self-managed, with printed materials like this used to handle merchandise sales
